We offer an in tune and in depth story telling process driving consumer engagement and with strong digital links to campaign pushes and online sales. We also offer one of the best content production teams in surf, skate and lifestyle in Europe. Comprising of a diverse team of film makers, editors, photographers and writers, we have the skill set required to convey a strong message in a increasingly competitive landscape.
Our print magazine is the core of our organization. A premium 112 page cross-over magazine, focusing on skateboarding, surfing and the subcultures they inhabit. Distributed to over 400 points of sale - for free. Each issue features exclusive content in the form of full features, interviews, profile pieces, fashion editorials, guides... etc.
We offer engagement through innovative and relevant content, brand storytelling and advertising directly at the point of sale – providing brands, retailers and consumer a tangible, credible and engaged presence when the consumer will ultimately buy product. With a circulation of 10 000 copies, the magazine is distributed across over 400 points of sale in the EU, as well as select points in the USA and Australia. We also align with global media outlets to ensure that our content is distributed correctly and we can ensure maximum leverage and ROI for our clients.
Using our diverse team of filmers, editors, photographers and producers. Wasted Talent has the team and skillset to define modern and unique storytelling in an increasing crowded market. Ranging from video or photo shorts to major campaign and story telling assets, we have the team. A collective of keen eyes offering a different take on the European scene, with years of experience at the pinnacle of innovative brands and media platorms we understand, live and share our audience’s outlooks and lifestyles.
From existing relationships and taking pride in building new ones, our team is easygoing, fun and professional - key assets when travelling the length of Europe on the road... Specialising in surf and skate production, we also provide lifestyle and fashion based content pieces, depending on the client and desired audience. Partnered with our magazine, and global media links we ensure the content produced lands in front of the widest and most appropriate audiences.
“W.T. is exactly what I expect from a modern media: A 360 media that mixes print, digital, social media, events, etc... We don’t pay for a campaign, we collaborate for a partnership!“
European Marketing Manager, Volcom
“Wasted Talent has become a key player of the alter- native surf & lifestyle scene in the past couple of years. With a connected & consumer-focused mindset, the services and approach the agency provide have brought freshness & renewal to the action sports industry.
With scaled & realistic processes led by a team of tal- ented project managers, lmers, photographers and creative minds, Wasted Talent is a true team player to count with for a guaranteed qualitative brand impact”
European Marketing manager for R.V.C.A
Employing our inbuilt intuition for a good time, we recognise that grass roots marketing and event engagement is key to captivating our demographic. Digital and print is crucial in our world yet nothing beats the tangibility of a raised heart beat, louder music and real life conversations, laughter and hazy memories...
From our wide experience in curating events with retailers, venues, artists and musicians; we have a deep understanding of what works, and how to build legitimacy and the all important buzz around branded events. Events can take the form of Movie premieres, product launchs, art shows, concerts...